Does art on the wall help lease up a building??
?Absolutely, it does,??said Mark Alexander?of The Horizon at Fleetwood, a luxury residential building in Mount Vernon.?
?The art that a business chooses for their establishment reflects what the business wants to say about itself, he said.
?Highly visible art can create a mood, promote pride in place, and raise the level of energy in the space where it is located,? Alexander said. ?In short, great public art can be great for business.??
Alexander?worked with ArtsWestchester to?install Contemporary Rhythms, an art exhibition at The Horizon, and?the project helped to lease the residential building, he said.
ArtsWestchester will curate two additional exhibitions at the property throughout the coming year, providing an ongoing cultural amenity for residents.
?It?s wonderful to see the impact original artwork can have in an environment, both for the residents and for the building management,? said ArtsWestchester CEO Janet Langsam. ?The type of collaboration we have forged with The Horizon at Fleetwood is one that will have a lasting effect. In many ways, we were presented a blank canvas and we filled the building with energy, color and movement through the exhibition.?
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Source: http://realestate.lohudblogs.com/2012/08/13/marketing-real-estate-with-art-in-mount-vernon/
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